About

Farmers Market is an Icelandic design company and clothing brand, founded in 2005 by a young artist couple, designer Bergthora Gudnadottir and musician Jóel Pálsson


With strong ties to the vibrant Icelandic music and design scene, the Farmers Market design concept and inspiration draws from Icelandic roots, combining  classic Nordic design elements with chic modernity.

Natural fabrics, craftmanship and respect for the environment are key values of the brand.  Authentically styled, yet sophisticated and wearable, the clothing is suited for a wide range of occasions, outdoor activities as well as city life.

We  place ourselves at a junction. A place where heritage meets modernity, the national meets the international, and the countryside meets the city.  We find this an exciting area to explore.

We believe  that  sustainable fashion and recycling is not just a passing trend, but  a key to the future.   As our brand name suggests, we focus on using natural materials for our designs.  Synthetic fabric is kept to absolute minimum and only used for fabric strengthening, water repellence, or an occasional decor deemed necessary by the designer.

We are proud to be working with some of the finest textile producers in the business.  Our fabrics include merino and mohair yarns from Italy, waxed cotton fabrics from British Millerain, Indian raw silk, as well as the unique Icelandic wool from our local yarn mill.

By the same token, we carefully choose production companies to work with, both locally and overseas.  We like to work with people who share our vision of creating beautiful, high-quality products while maintaining the highest ethical standards towards humans and nature.

Our flagship store
Farmers & Friends

Our headquarters are located in a former fish factory in the old harbor area of Reykjavik called ‘Grandi’.  Some people choose to call this area ‘Fish packing district’.  It’s a vibrant, up-coming and creative neighborhood where new  galleries, music studios, restaurants and delicatessen shops mix with the traditional fish industry - all within walking distance of downtown Reykjavik.

At our headquarters at Holmaslod 2 we have our design studio, warehouse and flagship store that we call Farmers & Friends.  It’s the only store that carries the entire Farmers Market collection as well as other items that we feel that fit well with our concept.  
At Farmers & Friends you can also find a good selection of Icelandic music (we have released a few albums ourselves), books, bags, boots as well as some nice household items.  
We also have a ‘gallery-wall’ dedicated to exhibiting works from our friends in the visual arts.

So, where is the store?

Farmers & Friends | Hólmaslod 2 | Grandi
101 Reykjavik
Tel: +354 552 1960
General opening hours:  
Mon-Fri: 10-18 | Sat: 11-16 | Sun: closed

How do I get there?

  • Bus no.14 (goes from downtown). Bus stop 'Grandi' is ca.100 m from the store.
  • Walking up the street 'Grandargardur'. It's about 20 min walk from down town (1,5 km).
  • Drive (or bike) up the street 'Grandagardur'.  Parking is right outside the store.
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